Alpi is store and collection of a premium living furniture based in the hearth of the Prague city.
As a senior designer and part of the Matbold team, I was involved in processes from the beginning to deliver a new brand identity and web experience.
What was
the goal?
The client needed a new web experience that would reflect a lux way of leaving and highlight new but bold brands they are partnering with in this market.
How did we
approach?
Carefully chosen imagery that individually puts premium furniture pieces in the interior context, having a clear priority and hierarchy of elements, clear descriptions and call to action, easy navigation, and smooth loading and page transitions were some of our main principles applied in the design so the end users could feel the vibe and promptly find what they were looking for.
A new website design and development changed not only the overall brand look and feel but also the real numbers.
In the first 3 months, the new website experience increased the number of calls, orders, and showroom visits by 27.3%.
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